Women’s History Month is more than a celebration—it’s a reflection on the lessons, leaders, and experiences that shape us. As a professional woman and mother, I’m sharing what I’ve learned about confidence, leadership, and lifting up the next generation.

Let’s be honest—staying relevant is hard. Every day, there’s a flood of new posts, viral trends, and shifting algorithms that make it feel like you’re shouting into the void. For nonprofits and small businesses, the real fear isn’t “losing reach”—it’s being overlooked. It’s people not understanding the value of your work, your services, or the impact you create.

I used to cover up my tattoos for job interviews, but one conversation changed my perspective forever. In this blog, I share my journey to embracing authenticity, why inclusion matters in the workplace, and how businesses can create environments where creativity and collaboration thrive.

Inbound marketing gives nonprofits, small businesses, and companies of all sizes the chance to connect with their audiences in a way that feels personal and impactful. By focusing on value-driven content and collaboration, you’re not just attracting attention—you’re building lasting relationships.

Ready to make your mark? Erin Gregory Creative can help you craft a strategy that drives results and creates content worth sharing. Let’s make 2025 your best year yet.

Is remote work under threat? For my family, remote work isn’t just convenient—it’s what makes our life possible. Mike and I often talk about how we couldn’t give our family the life we want if we both worked full-time in person. In fact, we often comment on how much more work I’m able to get done because I work from home, free from the distractions and complications of an office setting and commute. Remote work allows us to prioritize family, well-being, and careers simultaneously.

In today’s crowded marketplace, building connections is more important than ever. Authentic storytelling, consistent creativity, and strategic planning are what set brands apart.

Are You Standing Out?

In my latest blog, I share key insights from my experiences with clients—from nonprofit to federal—emphasizing the same essential tactics:

Build trust through authentic storytelling – Share your brand’s "why" to create a deeper connection.

Consistency is key – Keep your message cohesive across platforms, while staying fresh and relevant.

Adapt with strategy – Your brand’s story should evolve with your audience and the market.

Back in 2020, during the pandemic that swept across the nation, like many others, I found myself unexpectedly without a job. At the time, I was serving as the Marketing & Membership Director for a YMCA Association in Indiana. Due to the recommendations and restrictions imposed by the World Health Organization and the Federal Government, the Y had to shut its doors, resulting in the layoff of 95% of its staff.

Change is a fickle thing, isn't it? It can encompass so many different emotions - excitement, fear, anxiety, anticipation, stress. You can be elated one moment, and panicked the next. As a natural empath, keen observer of human nature, and trained Change & Comms practitioner, I've learned to embrace change and accept it is as an important part of growth.