In today’s crowded marketplace, building connections is more important than ever. Authentic storytelling, consistent creativity, and strategic planning are what set brands apart.

Are You Standing Out?

In my latest blog, I share key insights from my experiences with clients—from nonprofit to federal—emphasizing the same essential tactics:

Build trust through authentic storytelling – Share your brand’s "why" to create a deeper connection.

Consistency is key – Keep your message cohesive across platforms, while staying fresh and relevant.

Adapt with strategy – Your brand’s story should evolve with your audience and the market.

Back in 2020, during the pandemic that swept across the nation, like many others, I found myself unexpectedly without a job. At the time, I was serving as the Marketing & Membership Director for a YMCA Association in Indiana. Due to the recommendations and restrictions imposed by the World Health Organization and the Federal Government, the Y had to shut its doors, resulting in the layoff of 95% of its staff.

Change is a fickle thing, isn't it? It can encompass so many different emotions - excitement, fear, anxiety, anticipation, stress. You can be elated one moment, and panicked the next. As a natural empath, keen observer of human nature, and trained Change & Comms practitioner, I've learned to embrace change and accept it is as an important part of growth.