Where Story Meets Strategy
Helping you share your story with clarity and purpose, to inspire trust and create lasting impact.
Hi, I’m Erin Gregory.
Writer • Strategist • Storyteller. Host of Notes from the Messy Middle
I help mission-driven brands, organizations, and creative entrepreneurs find the words, strategy, and confidence to tell stories that move people and inspire trust.
Let’s tell your story.
Services
Here’s how I help clients bring story and strategy together.
Every story is part of a bigger picture.
My approach combines strategy, storytelling, branding, and communication — helping brands and leaders bring clarity and meaning to every touchpoint.
I look at the whole ecosystem: message, visuals, presence, and impact. The result is work that not only looks and sounds good, but also connects — building trust and lasting relationships.
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Build a cohesive brand that captures attention and creates trust.
From positioning and messaging frameworks to visual identity systems, I help you articulate your mission, refine your voice, and communicate with confidence. -
Thoughtful words that reflect your voice and mission.
I write in your voice, with your audience in mind — crafting everything from website copy and articles to books, speeches, and video scripts that bring your story to life. Each piece is built on strategy and heart, helping you communicate with authenticity and impact. -
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Share your story with clarity, confidence, and purpose.
From press appearances and podcast interviews to communications coaching and media prep, I help leaders and brands show up intentionally — turning every opportunity into a moment of genuine connection and credibility.
What People Are Saying
“I’ve had the pleasure of working with Erin Gregory at both UpRys and Central Point Partners. Erin consistently delivers exceptional results—her work is always timely, high-quality, and she brings an energy that’s both professional and focused. I especially appreciate her "GSD" (Get Stuff Done) attitude, which ensures that projects are completed efficiently and with precision. Any company would be fortunate to have Erin on their team; she’s a true asset and a fantastic collaborator!"
-Kriss Long, Chief of Staff, UpRys
“Erin worked with me in marketing and publicity for several years. She has top skills as a writer and publicist and always brought great energy to each project.”
-Martha Bohner, Senior Publicist, Herschend Family Entertainment
“Erin did a phenomenal job rebranding my business. From marketing strategies to my website overhaul, she transformed my business into a professional and polished brand. Her expertise, tools, and guidance have been invaluable—I still revisit her notes and use the resources she provided to keep improving. Erin's work has elevated my business and given me the confidence to grow further. She's truly a game-changer!"
- Jimmy Mitchell, Owner of J Mitchell Spices and Sauces
Notes from the Messy Middle
We’ve all heard the success stories — the wins, the awards, the Instagram highlight reels.
Notes from the Messy Middle is about everything that happens in between: the challenges, turning points, and small victories that lead to actual progress.
In each episode, I sit down with creatives, founders, and thinkers to talk honestly about purpose, reinvention, and resilience; the parts of growth we don’t always post about.
These are raw, open conversations from the middle of the process, stories full of grit, emotion, and the lessons that shape who we become. If you’re navigating your own in-between right now, this show is for you.
Listen in for connection, perspective, and maybe a little clarity to go with your cup of empathy. Let this be a reminder that even in the long, arduous tunnels, there’s always light ahead.
In Living on Purpose, I share my own journey alongside the inspiring story of Mark and Tiffany Baker, a couple who chose to leap off the hamster wheel and design a life defined by their own rules.
Through our parallel experiences, readers are invited to explore what it really means to build a life aligned with your values, one rooted in community, courage, and trust.
This isn’t just a book about change; it’s a guide to coming home to yourself.
You’ll Learn How To:
Turn challenges into opportunities for growth
Prioritize what truly matters — family, time, and purpose
Design a life and career rooted in meaning, not busyness
Embrace your story with confidence and clarity
Blending storytelling, strategy, and honest reflection, Living on Purpose offers both inspiration and practical tools — the same holistic approach that guides my work at Erin Gregory Creative.
It’s a reminder that purpose isn’t found at the end of the journey, it’s shaped, every day, in the messy middle.
COMING SOON: Living On Purpose
A Journey of Passion, Resilience, and Leading with Intention
Latest Publication
“Reading Living On Purpose felt like a breath of fresh air. This book isn’t just about ideas—it’s packed with real, practical advice for anyone who feels stuck or overwhelmed by life. Erin’s story shows that it’s possible to break free from the grind and live with more intention.
What really hit home for me was the message about trusting yourself and taking chances. It’s a simple but powerful reminder that we’re all capable of more than we think. Erin doesn’t just inspire you—she gives you the tools to start making changes.
This book is full of hope, and it’s a must-read for anyone ready to stop just going through the motions and start living fully. Living with Purpose can genuinely help people take control and create the life they want.”
About
My career has spanned newsrooms, boardrooms, and everything in between. I’ve helped mission-driven organizations, founders, and creative leaders articulate their vision, elevate their brands, and communicate with purpose.
Through Erin Gregory Creative, I combine strategy, storytelling, and leadership to help people and brands show up clearly and confidently — especially in uncertain times.
Beyond the work, I’m a lifelong writer, mom of three, and believer in intentional living and honest storytelling. I work with people who are building things that matter and need help putting their ideas into words that make an impact.
Mission
To inspire individuals and businesses to lead with genuine purpose, foster real connections, and elevate their presence through intentional and impactful communication.
Vision
To create a positive, lasting impact on society by empowering individuals and businesses to lead with passion, embrace their unique voices, and harness creativity to drive meaningful change in their communities.
